Google Business Profile (formerly known aUltimate Guide to Google Business Profile Categories 2024!s Google My Business) categories are essential for enhancing your business’s visibility in local search results, such as Google Maps and the Local 3-Pack. With 4,102 categories available as of July 2024, choosing the right ones can significantly impact your business’s online presence.
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Understanding Google Business Profile Categories
Google Business Profile categories help categorize your business accurately, allowing potential customers to find you when they search for related services or products. When setting up your profile, you need to choose a primary category and can add up to nine additional categories to describe your business comprehensively.
Recent Category Additions
In the last 30 days, Google has introduced 11 new categories, reflecting evolving business trends:
- Animal Cafe
- Eastern European Grocery Store
- European Grocery Store
- Palestinian Restaurant
- Applied Behavior Analysis Therapist
- EMDR Psychotherapist
- Gestalt Therapist
- Go Club
- Gutter Service
- Home Staging Service
- Lactation Service
Strategies for Choosing the Best Categories
Selecting the most appropriate categories for your business is crucial for maximizing visibility and attracting the right customers. Here are some strategies to help you make informed choices:
1. Focus on Profitability
Choose categories that highlight your most profitable services or products. This ensures that your core business offerings are prominently displayed to potential customers.
2. Consider Search Volume
Select categories associated with high search volume keywords. This can help increase your chances of appearing in relevant searches, attracting more potential customers.
3. Analyze Competitors
Researching your competitors’ categories can provide valuable insights. Compare the categories they use to understand what might work best for your business in the local market.
Avoiding Common Pitfalls
While selecting categories, it’s essential to adhere to Google’s guidelines to avoid any issues such as profile suspension. Ensure that your chosen categories accurately represent your business and avoid adding irrelevant categories just to appear in more searches.
How to Research Competitor Categories
Understanding what categories your competitors use can be a strategic advantage. Here’s a step-by-step guide to uncover their categories:
- Use a Browser Extension
- Install a Google Chrome extension like Phantom Buster or GMBSpy.
- Search for Competitors
- Perform a search for your target keyword or a competitor’s business on Google Search or Google Maps.
- View Competitor Categories
- The extension will reveal all the categories associated with any business profile you view, helping you identify potential categories for your own profile.
Complete List of Google Business Profile Categories (2024)
For your convenience, here is the complete list of Google Business Profile categories as of July 2024. If you can’t find an exact match, opt for a broader category that still accurately represents your business.
A
- Abacus School
- Abattoir
- Abbey
- Abortion Clinic
- Abrasives Supplier
- Abstractor
- Access Control System Supplier
- Accident and Health Insurance
- Accommodation Booking Service
- Accountant
- Accounting Firm
- Accounting School
- Accounting Software Company
- Acoustical Consultant
- Acrylic Store
- Addiction Treatment Center
- Addiction Treatment Counselor
- Adhesive Tape Supplier
- Administrative Attorney
- Adult Day Care Center
- Adult Education School
- Adult Entertainment Club
- Adult Foster Care Service
- Adult Movie Theater
- Adult Theater
- Advertising Agency
- Advertising Service
- Aerobics Instructor
- Aerospace Company
- Agricultural Association
- Agricultural Cooperative
- Agricultural Engineer
- Agricultural Machinery Manufacturer
- Agricultural Production
…
Z
- Zine
- Zumba Class
- Zumba Instructor
Regularly reviewing and updating your categories ensures your business remains relevant and visible to potential customers. Stay informed about new category additions by checking Google’s official resources frequently.
